The Real Madrid Foundation gives access to its training know-how.

The Real Madrid Foundation educational department, along with the Academy staff have developed unique content, based on the experience and expertise of their top class professionals. After the first Coaching Convention in 2019 the Real Madrid Foundation allows ambitious coaches insights into the successful training concept again - with an extended program, new exciting topics, new speakers and more practical sessions!

The COACHING CONVENTION 2020 starts on 16th January (16:00) at the legendary Estadio Santiago Bernabéu. The next 3 days program from 17th to 19th January will take place at the club's trainings ground Ciudad Real Madrid (Avenida Fuerzas Armadas, 402, Madrid) and is closed by a ceremony at 14:00 on Sunday. The content will be mostly presented and translated in Spanish, English, French and Italian. Be part of an unique and limited experience for professionell and amateur coaches.

4 days of 100% Real Madrid experience from
January 16 - 19 , 2020!

Under the device “Learning from the best”, the Real Madrid Foundation brings coaches from numerous nations together for four days and unlocks its successful concepts. The convention will, for most parts, take place at the Real Madrid HQ and the home of the youth academy “La Cantera” from January 16th – 19th, 2020.

To complete the full Real Madrid experience, the four day program starts in the legendary Estadio Santiago Bernabéu stadium with a stadium tour and an exclusive come together.




The participating coaches will get exclusive insight into following subject areas:

  • Training methodology and principles of the club
  • Planning tactical-technical training based on the club's play style
  • Practical insights of training units
  • Psychological training and strategies
  • Innovative technologies for performance diagnostics and match analysis
  • Transmission of values in player's education process
  • Injury prevention
  • Nutritional strategies and sport performance

For the participation at the Coaching Convention 2020 the coaches will receive an attendance certificate by the Real Madrid Foundation (RMF), which confirms the acquisition of the RMF and Real Madrid specific contents.


Our speakers and ambassadors are from the club's inner circle.

To allow the participants access to the excellent knowledge and inspiring experience of the daily training routine, themes and contents of the convention will only be presented by responsible people and confidants of the club. Furthermore, external experts from the sports business industry will give inspiring presentations.

The convention will be accompanied with ambassadors from the club, who want to share the values and training philosophy with ambitious coaches worldwide:



What's in for you?

A unique certification and a new perspective on leading players and people.

The convention gives each coach way more than just the know-how and an attendance certificate by the Real Madrid Foundation of the learned contents. The club Real Madrid symbolizes clear values, which are meant to be noticeable for the participants:


Real Madrid aims for the highest achievements in all competitions in which it competes.


Real Madrid are a sincere and honest rival on the pitch, who operate with good faith and respect for all the teams they compete against and their fans.


Real Madrid aspires to have the best players in its ranks, instilling the club’s own values, such as quality, discipline and the capacity to make sacrifices.

The COACHING CONVENTION does not only guarantee sportive advancement, but also mediates a unique mindset, which engraves the modality of the training work. It’s a place where you’ll find like-minded people.


Tickets & prices: Secure your place now!

The Coaching Convention 2020 can be joined by any ambitious and passionate coach regardless his knowledge and licences. To ensure a high quality education in 2020 the participant field will be limited. The registration is open until 12th January, 2020!

Secure yourself one of the exclusive places. Our ticket categories:


Please note:

  • Arrival and departure (e.g. flights) are excluded
  • There is no shuttle service between hotel and convention locations, hotel has perfect train connection to Ciudad Real Madrid.
  • La Liga match ticket is not included – you get the option to book a ticket to special conditions.


Impressions of the Coaching Convention 2019.

In March 2019 the initial Coaching Convention was joined by more than 100 participants.


Any questions? Please contact us!

If you have any questions about the program and services of the Coaching Convention 2020 please contact our team via . Please check also our FAQ’s that gives you details to the program and hotel.